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Boston wins national sports diplomacy award for welcoming World Cup visitors

The Public Diplomacy Council of America named Boston and Atlanta among the most welcoming U.S. host cities of the 2026 FIFA World Cup, Mayor Michelle Wu's office said.

Boston has received the National Sports Diplomacy Award from the Public Diplomacy Council of America, which recognized the city as one of the most welcoming U.S. host cities during the 2026 FIFA World Cup, Mayor Michelle Wu's office said Wednesday.

The one-time award, which was also given to Atlanta, honors efforts to help international visitors understand American culture, according to the mayor's office. Boston was nominated by WorldBoston, a regional diplomacy council founded in 1949, in partnership with the city's Office of Global Affairs and Protocol.

The city said it worked with the Boston Host Committee, known as Boston 26, to hold 18 free watch parties in parks and open spaces during the tournament. Three watch parties on Boston Common on June 19 drew about 6,800 fans, the city said. It also organized seven fan marches before games and opened two downtown social districts.

A city report counted about 313,000 World Cup-related event visits in June, including the FanFest, community watch parties and riders on stadium trains from South Station, according to the release. The city said restaurant spending rose about 2% citywide and 15% in Greater Downtown during that period, while bar spending rose about 27% citywide and 86% in Greater Downtown.

The city said $400,000 in private funding and grants went to community groups and small businesses for neighborhood celebrations tied to the World Cup and the nation's 250th anniversary.

The city also said ties formed with Scottish fans led Wu to announce in June plans to formalize a partnership with Glasgow, Scotland, through a letter of intent.

"We were thrilled to show the world what Bostonians do every day," Wu said in a statement.

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