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Connecticut settles antitrust case over Zillow's $100 million deal with Redfin

Attorney General William Tong's office said a settlement with Zillow and Redfin, joined by the Federal Trade Commission and four other states, unwinds a 2025 agreement that shut down Redfin's apartment advertising business. The companies must also pay the state coalition $2 million.

Connecticut and four other states, along with the Federal Trade Commission, have reached a settlement with Zillow Group Inc. and Redfin Corp. that unwinds what state officials described as an illegal agreement to stop competing in apartment rental advertising, Attorney General William Tong's office announced Monday.

According to the attorney general's office, Zillow paid Redfin $100 million in February 2025 to shut down Redfin's multifamily rental advertising business and transfer its clients to Zillow. In exchange, the office said, Redfin agreed to display only copies of Zillow's apartment listings on its websites and to stay out of the multifamily advertising market for up to nine years.

The office said the arrangement was carried out through two agreements signed Feb. 6, 2025 — a partnership agreement and a content license agreement — covering advertising for apartments in buildings with 25 units or more. Tong and the coalition sued the companies in October 2025, alleging violations of federal antitrust law that led to higher prices, fewer listings and lower-quality service for renters and building managers.

Under the settlement, according to the attorney general's office, Redfin must rebuild its apartment advertising business, hire staff and again sell its own advertising products, and the companies must strike the challenged provisions and refrain from future anticompetitive agreements. The companies must also pay the state coalition $2 million.

Joining Connecticut were the FTC and the attorneys general of Arizona, New York, Washington and Virginia.

The office said the case is its second antitrust action targeting rental costs, following a suit against RealPage filed with the U.S. Department of Justice in August 2024.

This brief was drafted by AI from a public agency press release and published by The New England Signal. Why we use AI for stories like this one.

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