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Mills proclaims second Maine Day of Soccer as Hearts of Pine unveil women's team brand

Gov. Janet Mills declared Oct. 15 the second Maine Day of Soccer to mark the Portland Hearts of Pine's launch of branding for a new women's team, which is set to begin play in the USL W League.

Gov. Janet Mills has proclaimed Oct. 15 the second Maine Day of Soccer to mark the unveiling of branding for a new women's team run by the Portland Hearts of Pine, her office said Wednesday.

The Hearts of Pine will reveal the brand for the club's team in the USL W League, which will open its first season in May 2027, according to the governor's office. Mills proclaimed the first Maine Day of Soccer in April 2024, when the club launched the name, crest and brand of its men's team.

"The Hearts of Pine have brought a tremendous amount of pride and energy to Maine during their first two seasons, and I can't wait to welcome their new women's team to Portland," Mills said in a statement.

Gabe Hoffman, the club's founder and chief community officer, said a women's team "was always part of that vision" from the club's beginning.

The governor's office said Mills has regularly attended home games and, in 2025, arranged the club's first international friendly, against the Halifax Wanderers, after a trip to New Brunswick and Nova Scotia to promote Maine tourism.

The new team will join the Hearts of Pine, the Portland Sea Dogs, the Maine Red Claws and the Maine Mariners in Portland, which Sports Business Journal named the country's best city for minor league sports in 2024. A study commissioned by the teams found that together they supported 917 jobs statewide and generated $110 million in annual economic activity, the governor's office said.

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